
A Structured Collaborative Approach
I bring to the table ...
You get a structured, collaborative process led by a Certified Project Management Professional (PMP®) and PRINCE2 Practitioner®. We’ll navigate the triple constraints of Scope, Time and Cost to optimize ROI. Agile methodologies welcome thoughtful revisions. The goal is to ensure your site delivers real business value through efficient, value-driven iterations.
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“Nothing is particularly hard if you divide it into small jobs.” ~ Henry Ford.
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ClickUp® Dashboards give you full visibility into your project’s planning and production. All site content and design assets are easily accessible for review and discussion. Whether you prefer Timeline, Kanban, or Gantt views, your chosen format drives visual progress tracking. When you need clarity or updates, simply check in at your convenience - no need for scheduling across time zones or coordinating calls. You get real-time, self-serve insights without disruption.
If your website goals need clarity, I’ll help define them. Together, we’ll benchmark competitors and refine your objectives to carve out a distinct market niche. Using ClickUp® and early virtual sessions, we map where you are, where you want to go, and what success looks like. Rolling wave planning tackles uncertainty early and progressively sharpens focus. Bottlenecks are spotted quickly to maintain steady momentum throughout production. In this Francis Bacon’s words resonate with me:
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“If a man will begin with certainties, he shall end in doubts; but if he will be content to begin with doubts, he shall end in certainties.”
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A Minimalist
I believe ...
I design with intention, not excess. Clean layouts, plenty of white space, and subtle animations help your message stand out. My responsive designs capture the lead with the same persuasive force on a majority of devices a web visitor connects with.
I help zero in on what best addresses your customers pain points, what resonates with them. Calls to action are answered only when they feel you are a right fit to solve their real world problems. Sometimes, even a refreshing spin on your weaknesses can touch the heart of the web visitor who knows you’ve been there too.
My writing is concise, focused on verifiable strengths. No fluff. If you feel a portfolio piece overdoes it, I welcome the critique. Minimalism is a spectrum—we’ll calibrate it together. I firmly apply Benjamin Franklin’s advice to myself:
“If you express yourself as firmly fixed in your opinions… people will probably leave you undisturbed in the possession of your error.”
Telling your story with clarity, restraint, and precision is far more valuable than flashy design and super cool animations. Your clients must instantly see your value in your USP’s, and not in the design.

A Listener
I listen closely
Whether they are bold moonshots or grounded and pragmatic. Moonshots help us aim high. Even if we fall short, we’ll still end up a whole lot better off than our initial state.
“Only those who dare to fail greatly can ever achieve greatly.” ~ Robert Kennedy.
If your dreams are conservative, I’ll gently challenge assumptions to help you stretch them … safely.
You’ve already researched your space. I’ll work with you to reverse engineer what others are doing - what to improve, what to discard, and what actually matters to your audience, so you stand out from the crowd.
Even mid project inputs helps shape your story better. It keeps me curious, learning, and adaptive. Truly agile project management embraces revisions to keep the websites storytelling synchronized to your voice.
Having been part of a failed business myself, I bring a realistic view of risk—and care.
“An optimist sees opportunity in every catastrophe…” ~ Anonymous.
I listen to the big picture of our collaborative effort. If at any point during the project, you feel that it’s still not working out the way you want it to, despite my sincere attempts to fix it … I'll help you exit gracefully. I value an enduring friendship more than a financial gain.
What you get with Site Magnet-O


A Listener
I listen closely
Whether they are bold moonshots or grounded and pragmatic. Moonshots help us aim high. Even if we fall short, we’ll still end up a whole lot better off than our initial state.
“Only those who dare to fail greatly can ever achieve greatly.” ~ Robert Kennedy.
If your dreams are conservative, I’ll gently challenge assumptions to help you stretch them … safely.
You’ve already researched your space. I’ll work with you to reverse engineer what others are doing - what to improve, what to discard, and what actually matters to your audience, so you stand out from the crowd.
Even mid project inputs helps shape your story better. It keeps me curious, learning, and adaptive. Truly agile project management embraces revisions to keep the websites storytelling synchronized to your voice.
Having been part of a failed business myself, I bring a realistic view of risk—and care.
“An optimist sees opportunity in every catastrophe…” ~ Anonymous.
I listen to the big picture of our collaborative effort. If at any point during the project, you feel that it’s still not working out the way you want it to, despite my sincere attempts to fix it … I'll help you exit gracefully. I value an enduring friendship more than a financial gain.


A Minimalist
I believe ...
I design with intention, not excess. Clean layouts, plenty of white space, and subtle animations help your message stand out. My responsive designs capture the lead with the same persuasive force on a majority of devices a web visitor connects with.
I help zero in on what best addresses your customers pain points, what resonates with them. Calls to action are answered only when they feel you are a right fit to solve their real world problems. Sometimes, even a refreshing spin on your weaknesses can touch the heart of the web visitor who knows you’ve been there too.
My writing is concise, focused on verifiable strengths. No fluff. If you feel a portfolio piece overdoes it, I welcome the critique. Minimalism is a spectrum—we’ll calibrate it together. I firmly apply Benjamin Franklin’s advice to myself:
“If you express yourself as firmly fixed in your opinions… people will probably leave you undisturbed in the possession of your error.”
Telling your story with clarity, restraint, and precision is far more valuable than flashy design and super cool animations. Your clients must instantly see your value in your USP’s, and not in the design.


A Structured Collaborative Approach
I bring to the table ...
You get a structured, collaborative process led by a Certified Project Management Professional (PMP®) and PRINCE2 Practitioner®. We’ll navigate the triple constraints of Scope, Time and Cost to optimize ROI. Agile methodologies welcome thoughtful revisions. The goal is to ensure your site delivers real business value through efficient, value-driven iterations.
-
Nothing is particularly hard if you divide it into small jobs.” ~ Henry Ford.
-
ClickUp® Dashboards give you full visibility into your project’s planning and production. All site content and design assets are easily accessible for review and discussion. Whether you prefer Timeline, Kanban, or Gantt views, your chosen format drives visual progress tracking. When you need clarity or updates, simply check in at your convenience—no need for scheduling across time zones or coordinating calls. You get real-time, self-serve insights without disruption.
If your website goals need clarity, I’ll help define them. Together, we’ll benchmark competitors and refine your objectives to carve out a distinct market niche. Using ClickUp® and early virtual sessions, we map where you are, where you want to go, and what success looks like. Rolling wave planning tackles uncertainty early and progressively sharpens focus. Bottlenecks are spotted quickly to maintain steady momentum throughout production. In this Francis Bacon’s words resonate with me:
-
“If a man will begin with certainties, he shall end in doubts; but if he will be content to begin with doubts, he shall end in certainties.”
-